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Mapping Experiences: A Guide to Creating Value through Journeys, Blueprints…



Mapping Experiences

Pub Date : 2016-04-25 | Author : James Kalbach | Publisher : "O'Reilly Media, Inc."

ISBN 10 : 9781491923481
ISBN 13 : 1491923482

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint t..


Designing Web Navigation

Pub Date : 2007-08-28 | Author : James Kalbach | Publisher : "O'Reilly Media, Inc."

ISBN 10 : 0596553781
ISBN 13 : 9780596553784

Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes ..


User Story Mapping

Pub Date : 2014-09-05 | Author : Jeff Patton | Publisher : "O'Reilly Media, Inc."

ISBN 10 : 9781491904886
ISBN 13 : 1491904887

User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can ..


Interactive Digital Narrative

Pub Date : 2015-04-10 | Author : Hartmut Koenitz | Publisher : Routledge

ISBN 10 : 9781317668671
ISBN 13 : 1317668677

The book is concerned with narrative in digital media that changes according to user input—Interactive Digital Narrative (IDN). It provides a broad overview of current issues and..


Ux Research

Pub Date : 2016-11-15 | Author : Brad Nunnally | Publisher : "O'Reilly Media, Inc."

ISBN 10 : 9781491951262
ISBN 13 : 1491951265

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often myst..


Experience Design

Pub Date : 2013-08-08 | Author : Patrick Newbery | Publisher : John Wiley & Sons

ISBN 10 : 9781118728390
ISBN 13 : 1118728394

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is ..


The Wide Lens

Pub Date : 2012-03-29 | Author : Ron Adner | Publisher : Penguin UK

ISBN 10 : 9780241961629
ISBN 13 : 0241961629

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that ..


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