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Handbook on E-marketing for Tourism Destinations – Fully revised and extend…


The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector. This handbook covers all essential aspects of an e-marketing strategy including strategic planning, branding measures, content-building, search engine optimization, e-commerce…

Learning Google AdWords and Google Analytics


Learning Google AdWords and Google Analytics is going to launch and advance thousands of successful careers in digital advertising and digital analytics around the world. Learn from an expert who designs and presents hundreds of courses, including courses for Google. Internationally recognised educator, digital course designer, consultant and conference speaker,…